Writing for Arabic and English customers: where to start

Before requesting an Arabic or English article, write down who will read it and the question you want to answer. You may need both languages for the same subject, or you may be answering different questions from each group of customers.

Start with messages your store already receives. Keep the wording customers use, then check that you have enough product information to give a useful answer.

Choose the question for each language

Suppose customers ask how to measure a shirt before ordering. An article could explain where to find the size chart and how to understand its measurements. If the question arrives in both Arabic and English, prepare an answer in each language using the same product facts.

You do not need to translate every article immediately. Start with the questions you are receiving and the languages your customers use. Keep a note of the topics that need a second version so they are easy to return to later.

Avoid guessing at facts just to complete an article. If the size chart does not say whether its measurements refer to the body or the garment, resolve that first. A fluent explanation cannot fix an uncertain instruction.

Keep a small list of product terms

Write the terms you use repeatedly in Arabic and English next to each other. Include material names, product options and units of measurement. Use the names from your catalogue so that a reader can find the item after reading about it.

Check quantities carefully. “Per piece” and “pack of two” describe different purchases. Centimetres and inches need their correct labels. Care instructions also deserve a separate check against the item's label or the manufacturer's information.

When a technical term is unfamiliar, explain it briefly the first time it appears. You can include the term used in the product listing in brackets if that helps the customer recognise it later.

Adapt the explanation to the reader

The facts should agree across languages, but the wording does not need to follow the same sentence order. An opening that reads naturally in Arabic may need to be rewritten in English. A term familiar to one group of readers may need an explanation for another.

Use examples that fit the products you sell. For a coffee shop, that could mean showing how a customer chooses from the brewing options named in the catalogue. A clothing shop could demonstrate how to compare a familiar garment with the measurements on a product page.

Describe hypothetical examples as examples. Do not turn an imagined customer into a testimonial or claim that a shopping habit is common unless you have evidence for it.

Choose the article language in Joud

Joud separates the language of an article from the language of the workspace. You can use the Arabic interface and request an English draft, or use the English interface and request an Arabic draft.

Choose the language when creating each article. When you want the subject in both languages, prepare the other version as a separate article and review it against the same product information. Changing the interface language does not translate an existing article.

Joud includes the AI service for drafting and source review. Read the result, correct details that do not match your catalogue, and save your changes before publishing. The article service page explains the workflow.

Review meaning as well as wording

Read each version on its own first. Can the customer understand the explanation without seeing the other language? Then compare the facts that must stay the same:

• Product names and available options.
• Measurements, quantities and units.
• Instructions and any limits on how the product can be used.
• Links to the correct products or guides.

If a sentence sounds awkward when read aloud, rewrite it around the point you are making. Avoid preserving a phrase simply because it matches the other language word for word. If you cannot confidently check the meaning, ask someone who can before publishing.

When a product detail changes, find every article that uses it and update the affected versions. Saving an edit in Joud keeps it private until you publish the revised article, so check the saved version before making the correction public.

Search details for each published article

Joud prepares the article's title, search description and URL with the draft. On the hosted blog, publication also supplies the canonical link, structured article data and sitemap entry. These details describe the article you publish; they do not translate its text or promise a particular Google ranking.

If you publish by copying the text into Salla's native blog, manage that page's search settings in Salla. Joud's SEO page explains which details belong to its hosted pages.

For your first pair of articles, keep the scope small enough to check thoroughly. A specific question with accurate product details gives you a useful starting point in each language and a clear record of what to update later.